Sell direct using the NewMerino™ brand and ‘chain of custody’

The NewMerino™ ‘chain of custody’ provides growers with the opportunity to link directly with their processor customers and for processors to obtain their supply direct from known farms.

e-wool™ is the supply chain manager for NewMerino™

NewMerino™ provides growers with the opportunity to ‘add value’ to their wool clip and for processors to gain access to special attributes in greasy wool produced by professional wool growers acting as ‘preferred suppliers’.

Click on image for full size

These attributes may include such things as:

• Non mulesed wool
• Low chemical residue wool
• Eu-eco label standard wool
• Holistically managed farms

• Sustainable production systems
• Certified organic
• Wool from known farms or recognised breeders or marketing groups